The case study of Monzo brought forth an interesting aspect of user experience -“The Credit Card Color Impact A User’s Spending Habits?“. While it is important to take note of what grabs the attention of the targeted customers, it is also important for designers to take risks and understand what purpose the product serves.
This article is based on Simon Keane for Monzo on Dribble.
Colors of maximum saturation and brightness grab the most attention.
An experiment by Comgoz Yener and Guvenc found that 67% of participants were attracted to the colors with max saturation and brightness.
Should ultra-saturated and bright colors be used for credit cards and mobile-based banking apps too?
Well, the answer isn’t so straightforward.
Bank accounts are very personal possessions. The color they use must be attractive and yet serve as the extent of a user’s identity.
Nothing proves this more than Monzo.
The meteoric rise of Monzo can be exactly pinpointed on how an ‘accidental’ choice of their credit card color changed people’s perspective on banking.
Their color “hot coral” had such a personality that their customers liked to identify with it. This helped Monzo position itself as a user experience centered bank, in contrast to its intimidating and traditional competitors.
Managing your Monzo loan designed by Juliana Martinhago for Monzo. Connect with them on Dribbble; the global community for designers and creative professionals.
So, next time you come across any tutorial explaining how to create credit cards with fancy gradients, think for a while about Monzo and how they kickstarted the whole obsession of creating fancy credit card designs. Think about how user experience can more often than not define your entire business proposition.
Thanks for reading!
Read more info about this topic here. Pick a card, any card: implementing the Monzo Plus card selection animation on Android