Home UI UX How To Create A Persona For UX In 6 Steps?

How To Create A Persona For UX In 6 Steps?

In this article, You can learn an overview of, What is a persona? How to create one? What elements to have in a user persona? and Learn all of that and more in just 6 super easy steps! Also, in the end, you can get my free templates too.

1.What is a persona?

What is a persona

Personas are fictional characters based on your actual user. They help in identifying needs, experiences, behaviors, goals, and more.

 

2.Segment audience

It is a collective image of a segment of your target audience. It can’t be the face of the entire target audience, not just one person. Find a golden middle.

 

3.Demographics

Demographics

Start with the basic information – name, photo, age, marital status, job, income, residence, and so on. Authentic data is critical to developing true empathy.

 

4.Persona Background

Background

More is better. Write down everything you know about your persona background. Tiny detail may lead to wonderful insight. Avoid unnecessary information.

 

5.Defining goals

Defining goals

Allows you to see how your goals align with the goals of your customers. Allows you to meet customers’ needs better and more holistically.

 

6.Motivation and pain

Motivation and pain

What motivates and frustrates your customers is something that must be stupid. It will show you what you can do to win their hearts and customers’ loyalty.

 

7.Add other data

Add other data

Add skills, preferred brands, social networks, favorite apps, and tech that your persona uses. This will give you an even better understanding.

 

8.Summary

Below are all the steps involved in the process of creating a persona. A quick reference guide for when you get down to creating one. 

  1. Segment your audience
  2. Add the demographics
  3. Background
  4. Define the goals
  5. Motivation and pain points
  6. Add other ingredients

 

Want a free template to get started?

Did you learn how to create a persona? Do you want a free template to get started? You can get my free template here. 

 

 

Adesh Bhansali
Adesh Bhansalihttp://adeshbhansali.com/
I am a keen design enthusiast and am always looking to make existing things better! With a Post Graduation in Design + Innovation from ISDI Parsons and a PG focused in Marketing Management, I am always looking for new opportunities to grow myself. I have a strong business development background and experience with growing several startups. I love scuba diving and enjoy playing board games.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Design/Tips Of The Day ❤️

Most Popular

MacOS 11 Big Sur Icons Good or Bad? Here’s What Designers Think.

Apples' Latest macOS 11 Big Sur comes with a new icon style - Soft 3D skeuomorphism. Let's see what UI/UX Desgners think about these new Big Sur icons.

Is MacOS 11 Big Sur Really Ugly? And Here Is Why!

Latest Apple - macOS 11 Big Sur design update make some users unhappy because of the several reasons.

How To Design Water Animation Using Adobe XD – 3 Tutorials Included

Adobe XD is one of the most famous prototyping tools used in the UI UX Industry. Since most of the designers are...

MacOS 11 Big Sur Icon Comparison (Video)

Apple announced its latest macOS 11 Big Sur in this year WWDC, and become one of the popular topics among...

Unilever Logo Breakdown – Explained All Symbols

Unilever's logo is unique and identical with it's big blue "U" shape and 25 small symbols which represents companies sub brands.